Author: Chris Thomas

Project summary:

My involvement with this project was to create full print-ready pack layouts based on approved front of pack concepts. This involved typesetting all product information, ingredients and nutritional tables. I also retouched all imagery and checked the technical set-up of the files to ensure the artwork was suitable for printing. Front of pack visuals were also created to be used on print advertising and websites.

Agency: Conran Design Group
Year: 2019

Work was created using Adobe Illustrator, Adobe Photoshop, Maxon Cinema 4D and Maxon Redshift.

Project summary:

Sudocrem wanted to refresh the appearance of their packaging range to create a cleaner and more modern look. We started off by redrawing the Sudocrem wordmark as well as refining the copy and claims. After this we looked at making the typography and colours consistent, to create a simplified consumer navigation across all packaging formats.

Agency: Conran Design Group
Year: 2019

Work was created using Adobe Illustrator, Adobe Photoshop, Maxon Cinema 4D and Maxon Redshift.

Project summary:

To help harmonise Teva’s complex portfolio of products, a brand architecture system was developed as a tool to visualise different levels of Teva endorsement.

We worked out a design system that was flexible, but which also created a consistent look and feel across packs no matter what the format of the product. The harmonised product portfolio ensures packs are easy to navigate for both patients and pharmacists.

Agency: Conran Design Group
Year: 2020

Work was created using Adobe Illustrator, Adobe Photoshop, Maxon Cinema 4D and Maxon Redshift.

Project summary:

Reinette and Co are a team dedicated to designing and nurturing biodiverse orchards as well as harvesting, pressing and transforming orchard fruit into juices.

My tasks within Reinette and Co’s brand launch were to finalise and refine a range of illustrations for use on packaging, as well as to produce a print-ready set of labels. I also created a brand toolkit containing logos, illustrations and colour palettes.

Agency: Amber Creative
Year: 2021

Work was created using Adobe Illustrator, Adobe Photoshop, Maxon Cinema 4D and Maxon Redshift.

Project summary:

Our Mas Sainte Berthe rebrand modernised the look and feel of the previous visual identity while still retaining the values of heritage and tradition. Central to this was the core range of wine.

My role within this project was to ensure that the new branding was properly implemented across the five flagship wine products. Using special metallic inks and print finishes we added premiumisation to the labels that gave justice to the quality of wine.

Agency: Amber Creative
Year: 2021

Work was created using Adobe Illustrator, Adobe Photoshop, Maxon Cinema 4D and Maxon Redshift.

Project summary:

We were tasked with branding Planet Organic’s own-label supplement range (branded as Planet Originals) for their initial x10 SKU launch. The illustrations on each pack were designed to symbolise the effects of the vitamins, with colours used to clearly differentiate, as well as group, product categories.

The main tasks were typesetting the labels consistently across the range as well as colour testing to ensure the pack navigation system was clear for the consumer.

Agency: Amber Creative
Year: 2022

Work was created using Adobe Illustrator, Adobe Photoshop, Maxon Cinema 4D and Maxon Redshift.