Having announced its new strategy, RB sought to express its transformation by relaunching its brand under the new name ‘Reckitt’. This large-scale overhaul required a completely new brand identity including a new logo, tone of voice, colours, typefaces, photography and icons. Whilst serving the production requirements of the project, it was our role to ensure the new visual identity could be implemented across various touchpoints throughout the business.
Agency: Conran Design Group
Work was created using Adobe Illustrator, Adobe Photoshop and Adobe InDesign.