Project summary:

Sudocrem wanted to refresh the appearance of their packaging range to create a cleaner and more modern look. We started off by redrawing the Sudocrem wordmark as well as refining the copy and claims. After this we looked at making the typography and colours consistent, to create a simplified consumer navigation across all packaging formats.

Agency: Conran Design Group
Year: 2019

Work was created using Adobe Illustrator, Adobe Photoshop, Maxon Cinema 4D and Maxon Redshift.