To help harmonise Teva’s complex portfolio of products, a brand architecture system was developed as a tool to visualise different levels of Teva endorsement.
We worked out a design system that was flexible, but which also created a consistent look and feel across packs no matter what the format of the product. The harmonised product portfolio ensures packs are easy to navigate for both patients and pharmacists.
Agency: Conran Design Group
Work was created using Adobe Illustrator, Adobe Photoshop, Maxon Cinema 4D and Maxon Redshift.